社交媒體危機管理

社交媒體是現今推廣不可或缺之網絡平台,有效兼且成本低。只要運用合適的策略,社交媒體可成為與目標顧客溝通之重要橋樑;但如果未能好好掌握網民心態,網上宣傳隨時變成公關危機。

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掌握電子商務至勝術

在科技急促發展的市場中,電子商務已經是一個不可或缺的經貿渠道。好消息是因為技術的普及化,相關所需的投入成本亦相對地下降了,就算中小型機構都可以掌控到當中的成功技術。

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Knowledge Management Workshop

Knowledge Management (KM) is essential for HR professionals enabling individuals, teams or even an organisation to collectively and systematically create, share and apply knowledge in their organisations to better achieve…

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首屆大灣區榮譽院士頒授典禮

由粵港澳大灣區經貿協會創辦並由原香港特別行政區政府教育局局長吳克儉先生,擔任榮譽院長的“粵港澳大灣區經貿研究院”及“粵港澳大灣區學院”,共同成立了“粵港澳大灣區國際認證”,制定人才標準,創辦國際商學院,頒授大灣區院士

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ESG & Beyond ESG Seminar

ESG (Environmental, Social, Governance) Reporting has already been implemented in Hong Kong since 2016 and is getting mature. There are challenges and opportunities. Learning from other countries, ESG could become…

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